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Cohesion connects sentences and paragraphs so a text flows logically β through linking words, pronoun reference back to earlier nouns, and repeated or related vocabulary (lexical cohesion).
The company launched a product. The product bestseller product became.
The company launched a product. It quickly became a bestseller. β Use a pronoun to refer back smoothly instead of repeating (or garbling) the noun.
Pollution is rising. This is bad for everyone in general somehow.
Pollution is rising. This trend threatens public health. β Refer back precisely ("this trend") rather than vaguely ("this is bad").
It
Consequently